Carmax Mobile App Design
PROJECT SUMMARY
The Mobile App serves as an entertaining and practical channel for users by providing engaging mini-game and pragmatic instrument.
The concept is to integrate with Facebook platform and retrieving Favebook personal information. Then the app defines persona based on Facebook data. After special find and recommendations algorithm, the app will provide cars tailored to user's preferred vehicles.
My Role:
UX Research, Project Management
Date:
April 2013 – June 2013
Deliverables:
Final presentation, user research report, persona, functional prototype
Methods Employed
Flow Models, User Research, User Interview, Paper Prototyping, Wireframe, Competitive Analysis, Persona
PROJECT GOAL
BEST PRACTICES COMPETITIVE AUDIT
INTERVIEW RESEARCH FINDINGS
- The distrust feeling toward dealers
- Would love to get recommendations from friends
- Hard to calculate the ideal car meeting budget
- Complexity of filtering searching results
- Have difficulty managing the list of cars they were interested in
SYNTHESIS
- Create entertaining process by gamification
- Provide favorite function to keep interested cars in a list
- Find or contact dealers easily
- Intuitive filter function
- Clear list of price and features based on location
CONCEPT AND UX STRATEGY
USER FLOW
SITEMAP
HI-FIDELITY PROTOTYPE
Main function
- Process of gathering users' FB data
- Start the game and get recommendations
- Add favorite cars to a list
- Contact a dealer about a specific car selected
