Product designer. Designing how
products adapt to people across
screens, spaces, and contexts.

Product designer. Designing how products adapt to people across screens, spaces,
and contexts.

Product designer. Designing how
products adapt to people across
screens, spaces, and contexts.

Product designer. Designing how
products adapt to people across
screens, spaces, and contexts.

Shaping ambiguous

Shaping ambiguous

product opportunities —

product opportunities —

product opportunities —

product opportunities —

from definition through scale.

from definition through scale.

from definition through scale.

0 → 1, Multi-Phase Launch

Samsung Health on TV: Connected Fitness

Led end-to-end UX turning a lean-back TV into an interactive fitness platform, extending Samsung Health across smartwatch biometrics and camera-based motion tracking to build a daily exercise habit.

0 → 1, Multi-Phase Launch

Samsung Health on TV: Connected Fitness

Led end-to-end UX turning a lean-back TV into an interactive fitness platform, extending Samsung Health across smartwatch biometrics and camera-based motion tracking to build a daily exercise habit.

0 → 1, Multi-Phase Launch

Samsung Health on TV: Connected Fitness

Led end-to-end UX turning a lean-back TV into an interactive fitness platform, extending Samsung Health across smartwatch biometrics and camera-based motion tracking to build a daily exercise habit.

0 → 1, Multi-Phase Launch

Samsung Health on TV: Connected Fitness

Led end-to-end UX turning a lean-back TV into an interactive fitness platform, extending Samsung Health across smartwatch biometrics and camera-based motion tracking to build a daily exercise habit.

Product Vision, MVP

Prime Video Mobile: Confidence‑Led Discovery

Owned MVP browsing + discovery for Prime Video’s mobile-first redesign—prototyping concepts, turning research into a decision framework, and aligning Year‑1 direction toward a daily entertainment destination.

Product Vision, MVP

Prime Video Mobile: Confidence‑Led Discovery

Owned MVP browsing + discovery for Prime Video’s mobile-first redesign—prototyping concepts, turning research into a decision framework, and aligning Year‑1 direction toward a daily entertainment destination.

Product Vision, MVP

Prime Video Mobile: Confidence‑Led Discovery

Owned MVP browsing + discovery for Prime Video’s mobile-first redesign—prototyping concepts, turning research into a decision framework, and aligning Year‑1 direction toward a daily entertainment destination.

Product Vision, MVP

Prime Video Mobile: Confidence‑Led Discovery

Owned MVP browsing + discovery for Prime Video’s mobile-first redesign—prototyping concepts, turning research into a decision framework, and aligning Year‑1 direction toward a daily entertainment destination.

AI Experimentation, Product Direction

Eventbrite Event Trailers: Discovery Modernization

Self-initiated AI-powered, creator-native video previews for event discovery—designing across creator + consumer surfaces with AI tools and mapping Phase 2 validation questions.

AI Experimentation, Product Direction

Eventbrite Event Trailers: Discovery Modernization

Self-initiated AI-powered, creator-native video previews for event discovery—designing across creator + consumer surfaces with AI tools and mapping Phase 2 validation questions.

AI Experimentation, Product Direction

Eventbrite Event Trailers: Discovery Modernization

Self-initiated AI-powered, creator-native video previews for event discovery—designing across creator + consumer surfaces with AI tools and mapping Phase 2 validation questions.

AI Experimentation, Product Direction

Eventbrite Event Trailers: Discovery Modernization

Self-initiated AI-powered, creator-native video previews for event discovery—designing across creator + consumer surfaces with AI tools and mapping Phase 2 validation questions.

Product Vision

Prime Video Live Sports: Intelligent Viewing Experience

Led design for a moment-aware live sports experience that reduces menu hunting—using widgets to surface the right info at key moments, while keeping deeper stats and replays one step away in a scalable model across sports.

Product Vision

Prime Video Live Sports: Intelligent Viewing Experience

Led design for a moment-aware live sports experience that reduces menu hunting—using widgets to surface the right info at key moments, while keeping deeper stats and replays one step away in a scalable model across sports.

Product Vision

Prime Video Live Sports: Intelligent Viewing Experience

Led design for a moment-aware live sports experience that reduces menu hunting—using widgets to surface the right info at key moments, while keeping deeper stats and replays one step away in a scalable model across sports.

Product Vision

Prime Video Live Sports: Intelligent Viewing Experience

Led design for a moment-aware live sports experience that reduces menu hunting—using widgets to surface the right info at key moments, while keeping deeper stats and replays one step away in a scalable model across sports.

0 → 1, Cross-Device

Samsung Frame: Lifestyle Companion for Art & Photos

Led UX for Samsung’s first lifestyle companion app as a product bet—curate, preview, and set art/photos from mobile to make The Frame feel like home décor.

0 → 1, Cross-Device

Samsung Frame: Lifestyle Companion for Art & Photos

Led UX for Samsung’s first lifestyle companion app as a product bet—curate, preview, and set art/photos from mobile to make The Frame feel like home décor.

0 → 1, Cross-Device

Samsung Frame: Lifestyle Companion for Art & Photos

Led UX for Samsung’s first lifestyle companion app as a product bet—curate, preview, and set art/photos from mobile to make The Frame feel like home décor.

0 → 1, Cross-Device

Samsung Frame: Lifestyle Companion for Art & Photos

Led UX for Samsung’s first lifestyle companion app as a product bet—curate, preview, and set art/photos from mobile to make The Frame feel like home décor.

Self-Initiated, Emerging Tech

Midnight Chef: Empathy‑Led VR Nutrition Game

Built a VR game prototype where kids role‑play as chefs to learn nutrition and create personalized meals—centered on a core loop from customer dietary needs → meal plan.

Self-Initiated, Emerging Tech

Midnight Chef: Empathy‑Led VR Nutrition Game

Built a VR game prototype where kids role‑play as chefs to learn nutrition and create personalized meals—centered on a core loop from customer dietary needs → meal plan.

Self-Initiated, Emerging Tech

Midnight Chef: Empathy‑Led VR Nutrition Game

Built a VR game prototype where kids role‑play as chefs to learn nutrition and create personalized meals—centered on a core loop from customer dietary needs → meal plan.

Self-Initiated, Emerging Tech

Midnight Chef: Empathy‑Led VR Nutrition Game

Built a VR game prototype where kids role‑play as chefs to learn nutrition and create personalized meals—centered on a core loop from customer dietary needs → meal plan.